Showing posts with label Focus Groups. Show all posts
Showing posts with label Focus Groups. Show all posts

Saturday, 4 September 2021

Staying Focused: Why Labour Still Won’t Help The Poor.

Still Waiting: Triennium after triennium, this tawdry charade goes on. Labour’s leaders speak of rescuing the poor, not because they have any intention of doing so – the poor don’t even register such promises anymore – but because Labour knows that the kind, well-educated women voters, who now constitute its electoral core, get a kick out of supporting a party that talks about helping the poor – just so long as it doesn’t help them too much.

SUSAN ST JOHN’S latest cri de cœur laments the dire straits in which New Zealand’s poorest citizens still find themselves. As she has so many times before, Susan attacks the criminal inadequacy of state assistance programmes and reaffirms the sheer impossibility of private charities taking up the slack. But, once again, she fails to explain why this government, like the governments which preceded it, simply will not take the steps necessary to substantially improve the lives of the poor.

There must be a reason why a government with an clear majority of parliamentary seats, facing the worst Opposition in a generation, with the perfect excuse of a global pandemic, will still not take the drastic actions necessary to rescue its most vulnerable citizens. What is it that Jacinda and her advisors know, that Susan and all who think like her don’t know? What are the transcripts of Labour’s focus groups telling the Prime Minister that she remains so immoveable? Why, in spite of her many, many promises, does Jacinda’s government refuse to act?

It must be bad – really bad. Those focus groups must be registering consistent hostility to the sort of policy shift necessary to lift the poor and their children out of poverty. Almost certainly, that hostility is born of the focus group moderators’ honestly setting forth what it would take to make a real difference. The participants are presumably being told that such a massive redistributive effort could not be responsibly undertaken without a comprehensive increase in taxation. They’re talking Income Tax hikes, a Capital Gains Tax, a Wealth Tax, a Land Tax, maybe even a Financial Transactions Tax.

This is not the sort of news that goes down well among the 400,000 former National Party voters who gave Jacinda her absolute majority. Hell, it’s not the sort of news that goes down well among the well-heeled, Labour-voting professionals who inhabit the leafy suburbs of New Zealand’s largest cities.

There will be some in those focus groups, more honest than the other participants, who will flat-out refuse to countenance such a policy-shift as contrary to their self-interest. Others, less honest, will insist that it simply wouldn’t work. “You can’t make a poor man rich by making a rich man poor.” Redistribution of wealth on such a scale would be dismissed as counterproductive. “It would disincentivise the most productive citizens on behalf of the least productive.” Inevitably, someone would mention Venezuela.

How many times have we been here? How often have we rehearsed these arguments? Jacinda will be guided by the reports of her focus group moderators because she knows they summarise the attitudes and intentions of the New Zealanders who vote.

If she knew for a fact that the New Zealanders Susan St John so tenaciously goes to bat for would turn out in their hundreds-of-thousands to support a government that supported them, then Jacinda and her Finance Minister might just consider pissing-off a large number of Labour’s most loyal voters. But election after election, the psephologists’ scholarly judgements remain the same: the poor don’t vote. Or, at least, not in numbers to justify Labour going out on a limb for them.

Labour will go out on a limb, however, for the voters once fêted as the heart and soul of the New Zealand working-class. Skilled workers and tradespeople: the people (oh, bugger all this gender neutrality) the men once referred to as “the aristocracy of labour”; the men who used to dominate the trade unions – and the Labour Party. These men were big on “the dignity of labour”, but had no time at all for those who “bludged” off others. Back in the day, when Labour activists could still say such things, they would happily declare: “He who does not work, neither shall he eat.” These men were all in favour of giving workers down on their luck a hand-up. But, allowing fit and healthy workers to live indefinitely off state hand-outs, that they did not favour.

In the twenty-first century these mostly Pakeha men are more likely to be found running small businesses than working in a factory. That they still vote for the Labour Party is probably out of a lingering nostalgia for the days when their fathers and grandfathers were the heart and soul of the party. It’s their way of doffing a cloth cap no longer worn, to a white working-class that no longer exists. But, just let Jacinda threaten to raise their taxes and that nostalgic vote will disappear in an instant. National and Act are always just a polling-booth away.

And so, triennium after triennium, this tawdry charade goes on. Labour’s leaders speak of rescuing the poor, not because they have any intention of doing so – the poor don’t even register such promises anymore – but because Labour knows that the kind, well-educated women voters who now constitute its electoral core get a kick out of supporting a party that talks about helping the poor – just so long as it doesn’t help them too much.


This essay was originally posted on The Daily Blog of Friday, 3 September 2021.

Thursday, 18 February 2021

In The Know: Making Sense Of Labour’s Inaction.

"I know what you're not thinking!" Thanks to their polling agency and the participants in its focus-groups, the Labour leadership possesses a great deal more information about the Kiwis clamouring for action on the housing and inequality fronts than most journalists and lobbyists.

ACCORDING TO PEOPLE “in the know”, Labour is awash with more cash than its seen in a very long time. Apparently, Jacinda Ardern’s handling of the Covid-19 crisis didn’t just net her party an unprecedented number of votes, it brought in tons of funds. While this happy situation endures, Labour is said to be polling and focus-grouping like there’s no tomorrow. The PM doesn’t just have her finger on the pulse of the nation, she’s reading its ECGs.

This insight – if that is what it is – goes a long way towards explaining what a great many journalists and commentators have found immensely perplexing. Why, with an absolute majority in the House of Representatives, is this government so reluctant to use it for anything other than legislatively facilitating Maori wards, and (apparently) making it easier to convict men accused of rape? Why, with inequality increasing, and the housing crisis becoming more acute with every passing week, have Jacinda and her Cabinet stubbornly refused to direct anything more substantial than pious rhetoric at either issue?

Towards the end of last year, for example, the government found itself on the receiving end of a growing cacophony of calls for action on the housing front. Those calls came from across the political spectrum. On TVNZ One’s Q+A show, Laila Harré on the left, and Fran O’Sullivan on the right, were united in their demand for action. The push came from employers, unions, churches and NGOs. National and Act swelled the chorus. It was as near to a show of public political unanimity as New Zealand had seen in decades.

Twenty years ago, the political pressure generated by such a powerful display of public concern would have been irresistible. Indeed, liberal-democratic theory holds that no government can resist such pressure without registering a significant fall-off in popular support. Was Jacinda moved? Was Grant Robertson? Not one bit. The rhetoric of Labour leaders’ may have edged up slightly on the piety scale. Jacinda’s look of concern may have grown even more compelling. But, nothing was done.

What on earth had happened to the “politics of kindness”? Why was Labour being so bloody-minded – not to mention so bloody mean? Why, when everybody was saying “Yes please!”, was the Labour Government saying “No thank you!”

The answer, of course, is because “everybody” wasn’t saying it. Thanks to their polling agency and the participants in its focus-groups, the Labour leadership possesses a great deal more information about the Kiwis clamouring for action on the housing front than most journalists and lobbyists.

Confronted with a simple “Are you concerned about the lack of affordable housing?”, most New Zealanders will respond in the affirmative. But, ask them whether they favour addressing the housing problem by means of a Capital Gains Tax, and their agreement will evaporate instantly, like spilt beer on the barbie.

Allow a randomly selected group of focus-group participants to range widely over the big issues of the day, and the comments and expressions captured by the organisers’ microphones and cameras will reveal just how divided our society has become. Between rich Kiwis and poor Kiwis; Boomers and Millennials; people of colour and the white majority: the chances are high these recordings will confirm that, in the New Zealand of 2021, unanimity is in very short supply.

Just how dispiriting this must be for Labour’s new MPs is readily imagined. Fresh from mixing with family and friends over the Christmas break they will roll up to their first big caucus meeting of the year brim-full of the opinions and criticisms they have been given. How hard it must be for them to discover that what they have been told in no way reflects what is actually happening out there in the electorate.

Among the sort of folk who know and like Labour MPs, the level of concern for the homeless, renters, and first home buyers, is unquestionably real and urgent. The same is probably true of the mostly young journalists writing and broadcasting about these issues. They, however, are not the only people with concerns; attitudes; and (most importantly) interests. What Labour’s new MPs think they know; and the knowledge which Labour’s pollsters have gleaned from the hard data of their surveys; are unlikely to be all that similar.

The New Zealand middle-class, like its counterparts in other western societies, will defend its advantages tenaciously. Sitting back and allowing the government to appropriate and redistribute its wealth – especially among those it dismisses as the “undeserving poor” – is not an option it is likely to greet with the slightest degree of enthusiasm.

Just how unenthusiastically such notions are received soon becomes very clear to those tasked with watching and listening to the reactions of focus-groups. These can be hair-raisingly racist and sexist – more than enough to demoralise even the most idealistic supporters of the Labour and Green parties. That such brutal prejudices against the poor and marginalised are often reiterated with even greater vehemence by upwardly-mobile members of the working-class, makes them no easier to hear!

Their vested interests and shared prejudices notwithstanding, these two groups nevertheless contributed enormously to Labour’s electoral success in 2020. Keeping them on-side is, therefore, this government’s No. 1 political priority. It explains the PM’s point-blank refusal to countenance anything other than a general flattening of New Zealand property prices. Certainly, no policy measure threatening to weaken the “wealth effect” produced by inflated house prices will be countenanced. The good-will of the fortunate 15 percent of voters who shifted from National to Labour at last year’s general election must, at all costs, be retained.

Less clear, is whether Labour’s willingness to embrace the “woke” agenda represents a similar reflection of the data emerging from its opinion surveys and focus-groups. In return for the government leaving their wealth intact, have the middle- and upwardly-mobile working-classes suddenly become willing to tolerate the Labour-Green agenda on race, gender and sexuality? Are we looking at yet another of the Faustian pacts entered into by the Baby Boom generation? Something along the lines of: “You let us enjoy our tax-free capital gains, and we’ll tolerate your cultural revolution.”

Or, is it, rather, a case of not asking the sort of questions that could lead to the cancellation of a pollster’s contract. Requiring progressive MPs earning in excess of $140,000 p.a. to accept a moratorium on tax hikes is one thing. Asking them to tolerate the racism, sexism and homophobia of the voters who placed them on the Treasury benches is another.

There are some answers a political party is better off not hearing.


This essay was originally posted on The Daily Blog of Thursday, 18 February 2021.