Scots Wha Hae! SNP Leader, Nicola Sturgeon, pumps the air alongside her elated Scottish National Party followers as the scale of their victory over Labour becomes clear.
“I set out really to change the approach, and changing
the economics is the means of changing that approach. If you change the
approach you really are after the heart and soul of the nation. Economics are
the method; the object is to change the heart and soul.”
Margaret Thatcher
1981
WALK INTO the Opposition Leader’s Office with ideas about
changing the heart and soul of the nation and see how long you last. Andrew
Little’s advisers don’t really do souls. And the average punter’s heart doesn’t
exactly lend itself to metrical capture. Try to run either of them through a
computer and things are liable to get messy. No, Little’s advisers prefer polls
and focus groups, and the joys of regressive analysis. They’re much more fun.
Much more fun, but, apparently, not much use – as the events
of 7 May in the United Kingdom have just proved. South of the River Tweed,
metrics proved to be one of the UK Election Day’s biggest losers. The pollsters,
statisticians and data-crunchers, in which the British Labour Party had
invested so much, got it wrong. Turns out that the heart and soul of a nation
can’t be measured – it can only be felt.
North of the River Tweed, the politics of hearts and souls
(as opposed to stats and polls) had triumphed in truly historic fashion. As the
results were posted, it soon became clear that the Scottish National Party
(SNP) had wiped the Labour Party off Scotland’s electoral map.
Throughout the campaign, Labour had equated the national
fervour stirred up by the SNP with the worst kind of nationalism. Former Labour
supporters were accused of succumbing to the SNP’s “rapture” – as if they were
a bunch of slack-jawed American fundamentalists. It didn’t work. No matter how
many times Labour demonstrated that the SNP’s promises could not possibly be
paid for, the voters blithely ignored them. Their hearts and their souls were
elsewhere.
Meanwhile, south of the border, the right-wing parties were
only too happy to present themselves as the staunch defenders of England’s
heart and soul. The UK Independence Party, UKIP, implored voters to stop the
EU, and the mass influx of foreigners
its rules continued to sanction, from destroying what it meant to be British.
It was a message that resonated just as loudly on the Left as it did on the
Right. UKIP wasn’t a threat to the Tories alone; in Labour’s heartland UKIP
candidates were moving, ominously, into second place.
The Tories themselves needed no lessons in the politics of
hearts and souls. England, they warned, was about to be squeezed. Labour, that
great defender of the EU, was about to enter into an unholy alliance with the
SNP. The English people risked being caught between Labour’s socialist
internationalism and the demands of the independence-seeking Scots. The country
was in danger!
Against these nationalistic battering-rams, the gates of
Labour could not hold. It had asked the voters to stand with the poor and the
underpaid; it had asked them to make the wealthiest 1 percent pay their fair
share of tax; and it had pledged to defend the NHS. But, what it had not been
able to do was convince those who were neither very poor, nor very rich, that
Labour had the faintest idea what was going on in their hearts, or cared very
much at all about what was happening to their souls.
Margaret Thatcher knew that true political success would
only come when the Conservatives’ explanation of what it meant to be British
proved to be more compelling than Labour’s.
“What’s irritated me about the whole direction of politics
in the last 30 years”, she told The
Sunday Times on 3 May 1981, “is that it’s always been towards the
collectivist society. People have forgotten about the personal society. And
they say: do I count, do I matter?”
Thatcher’s emphatic answer was: “Yes – you do!” To all those
hundreds-of-thousands of “personal societies”, inhabited by the families and
friends of the individual voter, the Conservative Party proclaimed the
unequivocal message: “You do count! You do matter!”
You do count! You do matter! Margaret Thatcher campaigning in 1979.
Browbeaten by the boss; burdened by mortgages they could
only just afford; resentful of strikers in the factories; frightened by unemployed
youngsters on the streets: these Britons turned gratefully towards the one party
that reassured them they were, and always had been, the heart and soul of the nation.
The great irony, of course, was that just 36 years earlier,
in 1945, exactly the same message had been taken into every home by Labour.
After 10 years of economic depression, and six years of war: when it had grown
easier and easier to believe that individuals were no more than the dust ground
out between the massive cogs and wheels of the economic machine; or, nameless
soldier-ants, fighting in defence of the nest; Labour came into the lives of
millions of fragile families and said: “You do count! You do matter!” And their
hearts were warmed, and their souls soothed, and for more than 30 years the
Tories dared not dismantle what the socialists had built in England’s green and
pleasant land.
Scottish Labour may scorn its former supporters for succumbing
to the rapture of the SNP, but New Zealand Labour could learn a lot from the
Scottish experience. The amazing collapse of Labour’s vote in Scotland was
about much more than the SNP. Somehow, out of the thwarted referendum and its
aftermath, a majority of Scots came to the collective conclusion that the heart
and soul of their nation, for so long forsworn, was theirs to save.
As with the British people in 1945 (and the New Zealand
people in 1935) such historically charged moments are capable of transforming a
political party into a vehicle for both national salvation and cultural
renewal. And the reason why so many voters are willing to climb on board is
that from some place deep within, unreachable by polls, focus groups or data
crunchers, the conviction arises that, together, they and their party have come
to represent, if only for one brief breath of history, the heart and soul of
the nation.
This essay was
originally posted on The Daily Blog
of Tuesday, 12 May 2015.



