Thursday 29 November 2012

Islands In The Mainstream

Keeping The Story Straight: But if a conflict arose between the mainstream media's version of events and the version presented by the citizen journalists of the blogosphere - what then? Even more alarming - what if the bloggers' version proved to be the more believable?

SOMEWHERE THERE’S GOT TO BE a focus-group report. Nothing else adequately explains the current behaviour of the “mainstream media” (MSM). Somewhere, somehow, someone has been incautious enough to ask a representative sample of MSM readers, listeners and viewers how often they visit, and what sort of credence they give to, the blogs. Their answers appear to have shocked some journalists into full-scale retaliation.
My guess is that the consumers of news and opinion are not abandoning the MSM altogether – not yet. Most probably it’s still just a case of people turning to the blogosphere for a second opinion. The big problems will only arise when the stories people read on the blogs begin to sharply contradict stories being printed in the newspapers and broadcast over radio and television. That’s when the MSM should really begin to worry.
But if the note of alarm that has crept into the MSM’s coverage of blogs – especially political blogs – over the past few weeks is anything to go by, some of that worrying has already begun. The final edition of The Nation, broadcast on TV3 last weekend, warned ominously of the potentially destabilising political influence of the left-leaning blog The Standard. Senior Parliamentary Press Gallery journalists have launched repeated attacks against “anonymous bloggers” with many eagerly accusing their blogs of playing a sinister role in David Cunliffe’s alleged “attempted leadership coup” at the Labour Party’s Annual Conference.
The tone of these attacks leaves little doubt that not only do these political journalists consider bloggers to be unwelcome and illegitimate contributors to the nation’s political discourse, but that nothing would make them happier than to see them tightly regulated and controlled. It’s an attitude that should send a shiver down every New Zealander’s spine. A genuine “Fourth Estate” would welcome the democratisation of the gathering and distribution of news which the Internet has made possible. That so many MSM journalists have greeted the competitive spur of the blogosphere with a mixture of self-serving patch-protection and outright authoritarianism is cause for considerable concern.
It also casts much of their recent reporting of political news in a new and worrying light. If the truth is indeed out there, then presumably it’s as readily accessible to bloggers as it is to members of the Parliamentary Press Gallery? If both are present at the same event, then their reports should be (making obvious allowance for nuance and emphasis) at least broadly similar? But what if they are not similar? What if the MSM’s coverage of Event X is radically at odds with both the experience of participants and the reportage of bloggers? Wouldn’t that raise some extremely disturbing questions about the credibility and trustworthiness of MSM journalism?
The recent Labour Party conference demonstrated in the most dramatic fashion the MSM’s capacity to misrepresent and mislead the NZ public. The political journalists covering the conference were either collaborators with, or the dupes of, a faction of the Labour Party Caucus which, fearing the consequences of radical changes to the party’s constitution, manufactured a leadership challenge to Opposition Leader, David Shearer, by his front-bench colleague, David Cunliffe.
That the rule changes endorsed by the rank-and-file offered Mr Cunliffe a route to the leadership of the party which allowed him to by-pass his Caucus enemies was obvious to anyone familiar with the agreed reforms. Quite legitimately (if somewhat maladroitly) the MP for New Lynn declined to rule-out taking advantage of these new constitutional opportunities at some point in the future. To translate this sequence of events into a full-scale leadership challenge, as TV3’s Patrick Gower did, lacked even the slightest evidential foundation. It did not prevent him, however, from telling Mr Shearer that Mr Cunliffe was “coming for you” and demanding to know what he was going to do about it.
The peculiar political-economy of news reporting from the Parliamentary Press Gallery ensured that Mr Gower’s conspiracy theory became the core of the MSM’s reporting. Effective Gallery reporting is based on easy access to the principal political newsmakers of both the Government and the Opposition. Once it becomes clear that those principals have agreed upon an interpretation of events it is extremely hazardous for any political journalist to offer an alternative view. It would risk not only an immediate denial of access to the principal players, but also the wrath of one’s editor. Any narrative at odds with the main media outlets’ agreed version of events has the potential to make the perpetrator appear both eccentric and/or ill-informed. These are not epithets with which most MSM editors feel comfortable. Multiple interpretations of the same event might also encourage the public to question the competence of the MSM’s journalistic staff. Much safer all round if the coverage remains consistent across all media.
But consistent is not the same as accurate. What happened at the Labour Party Conference, far from being an attempted leadership coup, bore all the signs of a pre-emptive strike against the man most likely to front a successful leadership challenge under the new rules. Political journalists who rejected the principal players version of events, could have spoken to conference delegates who witnessed incidents strongly suggestive of the attacks on Mr Cunliffe being carefully orchestrated well in advance of the actions which ostensibly provoked them. Persistent questioning would also have uncovered evidence that it was supporters of Grant Robertson, not Mr Cunliffe, who had been gauging the level of support for a leadership spill in the weeks leading up to the Conference. No hint of these alternative narratives appeared anywhere in the MSM.
They have, however, been appearing in both the postings and commentary threads of the political blogs. Is this the real explanation for the sudden spate of attacks on the anonymity of these citizen-journalists? Has a focus group warned the MSM that the stories it declines to tell – and which are now turning up in blogs – are being believed? Are more and more of the MSM’s readers, listeners and viewers coming to the conclusion that the Fourth Estate, far from speaking truth to power, has become its willing stenographer?
If this is true, then the decision by so many active participants in the blogosphere to remain anonymous or write under a pseudonym becomes entirely reasonable. Any system powerful and mendacious enough to suborn the one institution specifically charged with exposing its malfeasance is probably not the sort of system to be openly challenged or taunted by vulnerable individuals using their real names.
The day focus groups and their deliberations cease to be confidential is the day bloggers will gladly abandon their pseudonyms and the current “pandemic of anonymity” will be ended.
This posting is exclusive to the Bowalley Road blogsite.


Pete George said...

Chris, do you really think this is all good anonymous bloggers versus evil MSM?

Do you know for a fact all the bloggers are always telling all the whole truth and nothing but the truth and the MSM are the only ones manipulating and distorting and being fed lines to publish?

If so I'd like to ask how you know all the bloggers are authentic.

Pete George said...

"The tone of these attacks leaves little doubt that not only do these political journalists consider bloggers to be unwelcome and illegitimate contributors to the nation’s political discourse, but that nothing would make them happier than to see them tightly regulated and controlled"

That's a huge claim. Which journalists are you referring to? All of them? Or specific ones.

Chris Trotter said...

The lack of specificity is deliberate, Pete.

A quick search through the back files of the MSM will identify the men and women of whom I speak.

And, no, of course all MSM journalists aren't bad - just as all bloggers aren't good.

What I am attempting to show is the growing power of citizen journalism to expose the cosy relationship that has grown up between the newsmakers and the news media - and how the news media will fight to protect that relationship.

What was once the right arm of Democracy has become the principal defender of the powerful.

This is not a communications studies exercise, Pete. It affects us all.

Jigsaw said...

I can't for the life of me see why you are surprised about the bias in the MSM - in all sorts of areas from 'climate change'to Maori 'rights' they have been slanting events by omission and in countless other ways for a very long time. Good debate on all sorts of issues is essential but simply not happening.

Pete George said...

I think it's a good thing if so-called "citizen journalism" holds traditional media to account and puts pressure on them to adapt and improve.

But traditional media should be able to question and hold to account bloggers shouldn't they? There seems to be offence taken by some bloggers that their veracity, accuracy and motives might be questioned.

And as you acknowledge that there are bad bloggers, how can they be identified if they are anonymous? You must be aware how easy it is to change pseudonyms and continuing being bad.

At least the strength and weaknesses and track records of traditional media are known.

Anonymous loggers could be anyone with any sort of motive. How do you know that traditional journalists aren't secretly blogging under pseudonyms in a great conspiracy to discredit?

A lot of good can be done by 'citizen journalists' and bloggers. But there's a lot of unknowns, making it very difficult to evaluate their honesty and worth in the great mixed media melee.

Anonymous said...

Well done Chris, you have summed up the situation perfectly.

I was at the conference, the reporting angle that the media become obsessed with was unfortunate and sad. The Herald, TVNZ, TV3,etc were not interested in supplying their readers with the actual facts of the conference, which in all honesty would have made good reading for anyone iterested in politics.

peterpeasant said...

Surely the blogosphere is the forum (literally). the market place, the corner soap box, the town hall meeting, the marae where free and frank discussion happens.

Public meetings invite public comments, interjections and heckles.

Since the disappearance of real people at real meetings (how real politicians are is, of course, a separate question.)

Assorted media types have donned the mantle of guru.

Like academics and assorted "professionals" they resent unwashed unanointed hoi polloi asking questions.

Goddammit someone is questioning their credibility! How dare they!

Anonymous bloggers are to be shot.
Their messages are not worth considering.

Anonymous bloggers do not have to sell advertising space/time/self promotion. Media types and gurus do.

Methinks some people protest too much.

I have always thought that what is said is more important than who said it.

Import matters, personality is irrelevant except to the egoistical.

David said...

This is arguably the best blog post I have seen in ages. The gallery suffer group think,the public are sick to death of Banks, Dotcom,whatever the Greens scream du joir and that is why kiwiblog, whaleoil,standard are so popular.
The MSM decide a line to take and they run with it despite any person with half a brain wonde why they have just lost a half hour of their life watching the news.

Anonymous said...

I read your post three times Chris. I routinely surf blogposts in search of commentary on daily events & I subscribe to The Press!
NZ's MSM is now, more than any time I can remember since the early 80's, focused on manufacturing you know what.

Anonymous said...

The quality of reporting in the MSM has been weakening for a long time. Emotionally charged adjectives that are not backed up by facts are the standard fare of National Radio news headlines. Radio and TV reporters seem to think it's more important to connect with the audience than to think and probe. Mainstream web news like is very lightweight. When I want some analysis and behind the scenes insight into NZ politics I can find no better place than bowalleyroad.

Tiger Mountain said...

A post that will ripple out there for some time to come. The “background radiation” has been observed. Watch your backs all right citizen journalists and maintain our efforts.

Jack Scrivano said...

A few years back I had dinner with a then-cabinet minister who was coming to the end of his third term in the House. He was a quick thinker, a fast talker, and good on his feet – and, as a representative of his constituency, he had done a pretty good job. But he was also the first to admit that, after eight-and-a-half years with the initials MP after his name, he was way out of touch with what it was like to be ‘an ordinary Kiwi bloke’.

Also dining with us that evening was a senior and influential journo. Two or three times a week – week in and week out – she told the nation what it needed to know. But, that night, after several glasses of wine, she openly acknowledged that her most important audience was a small bunch of politicians (from both sides) and a small handful of publicly-paid policy advisers. ‘The electorate only gets to have a say once every three years,’ she said. ‘My colleagues and I get to have a say every day.’

You can see why the MSM might regard bloggers as barbarians at the gate.

Charles Pigden said...

You may be interested to know that the there is some philosophical support for your views in this post. See David Coady WHAT TO BELIEVE NOW (a text in applied epistemology) especially ch. 6.

venezia said...

It was so good to read this post Chris. It was obvious to intelligent observers that the Labour Party Conference was being reported with an agenda which had nothing to do with what actually happened.